[스크랩] 애플 CEO(최고경영자) 스티브 잡스 감동적인 연설

 

 

 

 

애플 CEO(최고경영자) 스티브 잡스 감동적인 연설

 

 

애플 CEO(최고경영자)인 스티브 잡스가 2005년 스탠포드 대학에서 했던 연설 동영상이 화제다. 각 포털과 동영상 사이트에서 스티브 잡스 동영상은 상위에 올라 있다.
당시 연설에서 스티브 잡스는 일과 사랑, 성공과 실패 등 대부분의 사람들이 평생 고민하고 있는 화두를 경험담을 녹여내 담담하게 풀어냈다.

그는 “세계 최고의 대학 중 한 곳의 졸업식에 참석해 영광이다”며 “내 인생의 세 가지 이야기를 들려주겠다”며 연설을 시작했다.

입양, 대학 중퇴, 새로운 인생

약 14분간의 연설은 스티브 잡스가 대학을 중퇴한 이유를 설명하면서 시작됐다.

스티브 잡스에 따르면 그의 생모는 미혼모에 대학원생. 스티브 잡스는 태어나자마자 대학을 나오지 않은 평범한 노동자 부부에게 입양됐다. 17년 후 대학에 진학했지만 마음 편히 학교를 다닐 수 없었다. 양부모가 평생 모은 돈이 고스란히 학비로 지출됐던 것. 그는 대학을 중퇴하기로 결심했다.

그는 “처음엔 무서웠지만 되돌아보면 대학을 관둔 것은 내가 평생 했던 결정 가운데 최고의 선택이었다”고 고백했다.

학교를 그만 둔 스티브 잡스는 친구집을 전전하며 바닥에서 잤고, 5센트짜리 빈 콜라병을 모아 끼니를 해결하기도 했다. 힘들었지만 그에겐 귀중한 시간이 됐다. 학교 내에 머물며 흥미있는 과목만 수강했던 것. 특히 누구도 눈여겨보지 않았던 서체 강의에 큰 매력을 느꼈다.

“정말 아름답고 역사적이며 예술적인 매력이 있었고 그것은 과학이 발견하지 못하는 것이었습니다.”

그 경험은 10년 후 빛을 발했다. 첫 매킨토시 컴퓨터를 디자인할 때 다양한 서체를 활용했던 것. 그는 “대학을 그만두지 않았다면 매킨토시는 결코 그렇게 다양한 서체를 가지지 못했고 균형잡힌 폰트를 얻지 못했을 것이다”며 “윈도우즈는 매킨토시를 베꼈기 때문에 PC가 그런 서체를 가지지 못했을 수도 있다”고 말했다.

이 경험담을 전하며 그는 이렇게 덧붙였다.

“미래를 내다보며 점들을 이을 수는 없습니다. 오로지 뒤를 보며 점들을 이을 수 있을 뿐입니다...뭔가 확신을 가져야 합니다. 여러분의 배짱, 운명, 인생...뭐든지 말이죠. 이런 사고방식은 한 번도 나를 실망시키지 않았습니다. 그리고 내 인생을 변화시켜왔습니다.”

“실패...쓰디 쓰지만 필요한 약”

스티브 잡스는 두 번째로 ‘사랑과 상실’에 대한 경험을 전했다. 스무 살 때 차고에서 동업자 워즈와 시작한 애플은 10년 후 20억 매출에 4000천명의 직원을 거느리는 회사로 성장했다. 그때 전문경영인을 고용했지만 의견이 갈렸다. 이사회가 전문 경영인 편을 들며 스티브는 해고됐다. ‘황당했고 망연자실’했다. 몇 달간 방황의 세월을 거쳤다. 실리콘 밸리에서 도망치고 싶은 생각도 들었다. 하지만 그는 다시 시작했다. 일에 대한 열정 때문이었다.

“그땐 몰랐지만 애플에서 해고된 것은 지금껏 내게 일어난 일 중에서 최고의 일이었습니다. 그로 인해 성공이라는 무거움은 다시 시작한다는 가벼움으로 대체됐습니다. 물론 모든 것에 대해 확신도 적었죠. 그것은 나를 내 인생 최고의 창조적인 시기로 밀어넣었습니다.”

패배와 상실을 극복한 댓가는 달콤했다. 그 후 픽사를 설립해 세계 최고의 애니매이션 스튜디오로 만들었고 지금의 아내를 만났다. 다시 애플을 인수해 CEO의 자리를 되찾았다. 그는 말했다.

“그건 정말 쓰디쓴 약이었지만 환자였던 내게는 정말 필요한 약이었던 것입니다. 때로 인생은 당신의 뒤통수를 벽돌로 때립니다. 믿음을 잃지 마세요...여러분들도 사랑하는 것을 찾으세요. 연인을 찾을 때 진실하듯 일도 마찬가지입니다.”

“배고픔과 함께, 미련함과 함께”

세 번째는 죽음이었다.

그는 2004년 췌장암 판정을 받았다. 의사가 판단한 수명은 길어야 6개월. 췌장이 뭔지도 모르는 그에게 청천벽력 같은 선고였다. 주치의는 집에 가서 주변을 정리하라고 말했다. 그의 말대로 “가족들에게 완전한 작별을 고하라”는 뜻이었다.

그 날 저녁 스티브는 조직 검사를 받았다. 기적같은 일이 일어났다. 아주 드물게도 치료가 가능한 췌장암이라는 것. 수술을 받았고 회복됐다. 그 경험은 내면의 목소리에 더욱 귀를 기울이도록 만들었다.

“남의 인생을 사느라 삶을 낭비하지 마십시오...다른 사람의 의견이 여러분 내부의 목소리를 잠식하도록 놔두지 마세요. 그리고 가장 중요한 것은, 자신의 가슴과 직관을 따르는 용기를 가지라는 것입니다. 가슴과 직관은 여러분이 진실로 무엇이 되고 싶은지를 이미 알고 있습니다. 나머지 모든 것은 부차적입니다.”

그는 어렸을 때 읽었던 백과사전 얘기를 들려줬다. 1960년 대 스튜어트 브랜드라는 사람이 쓴 그 책은 타자기와 가위 폴라로이드 사진기로 만든 책이었다. 스티브 잡스의 표현에 따르면 ‘책으로 만든 구글’이었다. 스튜어트는 그 책을 여러 판에 걸쳐 펴냈고, 70년 대 중반 최종판을 내놓았다. 최종판 뒷표지에 저자는 이렇게 썼다.

‘Stay Hungry. Stay Foolish(배고픔과 함께, 미련함과 함께)’

그는 다시 이말을 되뇌었다.

“Stay Hungry, Stay Foolish. 그리고 나는 내 자신에게 늘 그렇게 소원했습니다. 이제 새 출발을 위해 졸업하는 여러분들께 이 말씀을 해드리겠습니다.”

한편 스티브 잡스의 연설은 올초부터 원문과 MP3파일을 네티즌들이 공유하며 큰 화제를 모은 바 있다. 최근 동영상이 한 네티즌에 공개돼 다시 눈길을 끌고 있는 것이다.

동영상을 본 네티즌들은 “감동적이다”는 반응에서 “몇 권의 자기계발서나 성공 관련 서적보다 훨씬 감동적인 연설”, “내 삶에 다시 한 번 용기를 줬다”며 큰 호응을 보내고 있다.

애플사 CEO 스티브 잡스는 84년 매킨토시를 개발했고, 픽사를 세계 최고의 애니메이션 스튜디오로 만들었다. 또한 애플사 복귀 1년 만에 쓰러져가던 애플사를 흑자로 돌려놓은 신화의 주인공. 무엇보다 그는 수많은 실패를 넘는 과정을 통해 성공을 이뤄 많은 벤처기업인들의 우상으로 자리 잡고 있다.

Stanford University Comencement Speech - June 14, 2005
Steve Jobs, CEO of Apple Computer

Stanford Report, June 14, 2005
'You've got to find what you love,' Jobs says


I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.

After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5br deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.


My second story is about love and loss.


I was lucky I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me ?I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.


My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.




-Steve Jobs-

 

 

 

 

 

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